I was going to say something about Jordan Peterson being a bonkwitted gasbag, but this article beat me to it. I checked off so many boxes on my Intellectual Crank Bingo card, I had to go print up another one. In the words of the article that linked me to it originally, "Nickelback jokes were tired anyway, so here’s your go-to if you need a stock joke about bad Canadian exports."
Peterson is popular partly because he criticizes social justice activists in a way many people find satisfying, and some of those criticisms have merit. He is popular partly because he offers adrift young men a sense of heroic purpose, and offers angry young men rationalizations for their hatreds. And he is popular partly because academia and the left have failed spectacularly at helping make the world intelligible to ordinary people, and giving them a clear and compelling political vision.
... If Jordan Peterson is the most influential intellectual in the Western world, the Western world has lost its damn mind. And since Jordan Peterson does indeed have a good claim to being the most influential intellectual in the Western world, we need to think seriously about what has gone wrong. What have we done to end up with this man? His success is our failure, and while it’s easy to scoff at him, it’s more important to inquire into how we got to this point. He is a symptom. He shows a culture bereft of ideas, a politics without inspiration or principle. Jordan Peterson may not be the intellectual we want. But he is probably the intellectual we deserve.
Emphasis mine. I'm reminded of another major public, political figure of recent renown about whom the same thing could be said, and for many of the same reasons.
Addendum: Another good article on Peterson. Peterson's enlightened and intellectual response to it was to hop on Twitter and verbally abuse the author with a choice array of four-letter words.