BECAUSE AS OUR LIFE EXPERIENCE BECOMES POPULATED BY MORE AND MORE THINGS, WE'RE GETTING MORE AND MORE DEPENDENT ON SURFACE ESTIMATIONS. EVERY DAY, WE ARE BEING HIT WITH SO MUCH "NEW" INFORMATION THAT THE CONSTANT PRESENTATION OF THE UNCANNY IS BECOMING OUR NEW NORMAL (PLEASE READ PRESENT SHOCK; LINK BELOW). AS SUCH, WE'RE HAVING TO SEE THE SURFACE OF A THING, ASSUME IT IS WHAT IT IS, AND MOVE ON BECAUSE WE DON'T HAVE THE TIME. AND BECAUSE OF THIS WE'RE MISSING SO MUCH DAMN TRUTH.
I sometimes wonder if this is part of what's behind the "invisible gorilla" effect — did we suffer from this kind of thing in a previous era, because our filtering mechanisms for daily life were attuned differently? Impossible to tell without popping into a TARDIS and finding out for ourselves, I guess.
That aside, this does seem to be the mechanism by which we become dependent on genres and labels generally — what our friends think, what channel something is on, who directed this, what else the author put out, etc. Few people have the time to commit to anything deeper than that, or the dedication. For most of us, a movie is just something to pour into the eyes for two hours. Those of us who understand this have a responsibility to not just be another creative spigot under which people will put their heads and guzzle mindlessly.
I also suspect that "constant presentation of the uncanny ... becoming our new normal" is another reason why fantastic imagery on a screen is becoming less and less compelling. Our eyes fairly popped from our heads at Star Wars in 1977, because we didn't have decades of like-minded moviemaking making such a thing easy to take in — predictable and safe, even. The really daring visuals of today are in the corners, and aren't about things blowing up: Boyhood, Irreversible(and Enter the Void, even if I was no fan of the film), Takashi Miike's gonzo genre-busting experiments, maverick anime like REDLINE, and so on.