Archive of all blog posts tagged 'marketing'

2015


Big Ticket Dept. (2015/07/10 11:00)
On taking superhero movies seriously (because billion-dollar box office isn't serious enough, I guess).

2014


Fifty Million Elvis Fans Strike Back Dept. (2014/12/12 11:00)
Because if it's popular, it has to be good! Right? Right?

The Pixel Factory Dept. (2014/11/12 10:00)
On Pixar's alleged slide into crass commercialism.

Nice Job If You Can Lose It Dept. (2014/10/30 10:00)
The world does not owe creative types a living -- not yet, anyway.

Top Of The Heap Dept. (2014/10/11 03:00)
Storytelling descending; marketing rising.

Disrupt Yourself Dept. (2014/07/11 10:00)
Why "disruption" starts at home in creative circles.

Sell It Or Shelve It Dept. (2014/07/08 10:00)
The how-to of writing is something to be outgrown, not followed to the end.

Freedom ... To Wipe Tables And Shine Shoes Dept. (2014/06/22 10:00)
Freedom's just another word for nothing left to sell.

No New Sunsets For You! Dept. (2014/06/19 06:00)
Creativity, repeating itself. (Or why you don't remake lightning in a bottle.)

My Water Cooler Runneth Over Dept. (2014/06/02 07:00)
On the communal enjoyment of entertainment and the 'paradox of choice'.

The Shelf Is Full Dept. (2014/04/11 04:40)
Are there too many comic book movies? No, just too many movies made from the same prefab story beats.

Not Too Original Now Dept. (2014/02/20 10:00)
You'll scare everyone off.

Selling Last Year's Model Dept. (2014/01/11 10:00)
We'd sooner sell another version of the old than dream up something truly new -- and maybe it's marketing that's the culprit.

2013


A Bland Apart Dept. (2013/11/19 10:00)
On culture being a tasteless affair (puns intended).

Pounded Out Dept. (2013/10/18 10:00)
When your only marketing system is for marketing blockbusters, what happens to everything that's not a blockbuster?

Do What You Love (And All That Rot) Dept. (2013/09/21 10:00)
How my "is" is not everyone else's "ought".

The Museum And The Supermarket Dept. (2013/09/19 10:00)
Why the "market" can't fix problems with creative work.

What The Market Will Allegedly Bear Dept. (2013/08/21 10:00)
What we call "the market" reflects more the behaviors of a few, not many.

Numbers Never Lie, But People ... That's Another Story Dept. (2013/08/02 10:00)
Why citing "data" as your justification can be no less arbitrary than "Because I said so."

History, Quantifying Itself Dept. (2013/07/29 10:00)
How number crunching -- the tool of the good -- too easily becomes the enemy of the great.

Spiked Dept. (2013/07/28 10:00)
Spike Lee turning to Kickstarter may be the new normal.

57 Media And Nothing On Dept. (2013/07/05 10:00)
On the video game of the TV series of the movie inspired by the book.

I've Seen The Future, And It Doesn't Play In Peoria Dept. (2013/07/03 10:00)
What happens to the movies after they all become tentpoles.

Talking Genre Constriction Blues Dept. (2013/06/29 10:00)
More on why and how SF bottles itself in, unthinkingly.

Manufaketuring Dept. (2013/05/28 10:00)
Let's not confuse the process of describing something with the process of creating it.


Continue reading archives for this tag from 2013

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