The freedom we have to do what we want creatively is of enormous value. The second you go near Hollywood, people seem willing, or have been forced, to lose a lot of that control. That sort of amorphous 'that won't test well' attitude is exactly how we don't work. We've always tried to think of stuff that's innovative and new, and to go into a world where that's not encouraged would be horrible.
There's still plenty of kudos in doing a film, but you shouldn't ever do anything in your life for kudos.
Emphasis mine, because boy does that ever sound familiar.
I just now looked back over the roster of projects I've worked on, and I can't ever imagine any one of them getting the Audience Testing Stamp of Approval. This isn't to say I think they're bad — well, some of them are not nearly as good as others in my eyes — but that to me the whole reason they're good has nothing to do with trying to get people to like them. They have to stand on their own, or not at all.