When I made a list not too long ago of the best record labels ever, P.S.F. figured somewhere in the top 10, along with Motown and the Ahmet Ertegun-era Atlantic Records. In the last ten to fifteen years, P.S.F. (“Poor Strong Factory” or “Psychedelic Speed Freaks,” depending on who you talk to) has put out some of the most astounding music from the Japanese underground. I’m not talking about the noise monsters like Masonna or Hijokaidan, but rather the folk-, rock-, acid- and blues-influenced champs who are making inroads into rock that are at least as interesting as anything done by the Germans in the Seventies, or any other nationality in any other time-segment of rock’s chronology you could care to name.
Part of this is taste, naturally. The best record labels were reflective of the taste of a particular impresario or musical gourmand—Folkways was guided by Moses Asch, the aforementioned Motown by Berry Gordy, and so on. P.S.F. sprung from Hideo Ike’ezumi’s love of acid rock’s overload and excess, and the first records released on the label were from High-Rise, a band that earns the term “psychedelic speed freaks,” all right. All of the bands here have many common elements—a fiery rock attack, a great deal of influence from the psych/hardcore underground, and (usually) tight song construction. It is not, however, the best overview of the label’s whole sound, but it gives a good sense of the flavor they try to bring from their choice of artists.






